THE CODE - App & Website

A secret language among women, to make a call in case of female emergency...

School Work in collaboration with Lorena Hernández.

Problem:

When a woman experienced "that" accident, but is not prepared on that moment, is embarrassing for her simply to call for help. She needs something specific and very simple, but the problem is: how to ask for it, if you are surreounded by stranges on the street?

Idea:

Creating a way so the women can communicate secretly between them, sending a "SOS call" and a "RESCUE tone"

So, we build an app, called "The Code", sponsored by a Brand of tampons, that provides this "secret lenguage"

My Role:

I contributed on the conception of the idea, the communication strategies and also developed the graphic design of it.