SHOES TO FLY
your shoes may be the wings for others raise their dreams...
School Work
Brief:
Humana People to People is a network of 32 non-profit organizations with the aim ofinternational aid projects and development cooperation to realize in Europe, Africa, Asia and America.
Problem:
After studies, they discovered a problem: in some places in Africa the people (children and adults) find it difficult to study, mainly because of shortages of shoes, so they can't walk the long distances in the dessert to the school.
In the other hand, the current donations around the world are not sufficient to cover the needs.
Idea:
Designing an event, sponsored by famous brands of shoes and in different places around the world, in which people have fun while contributing, so the shoe's donation get massive...
My Role:
I designed the whole campaign: from the main idea, to its development and design.
Each sponsor can use the main design and concept of the campaign, to make the invitation in their own branding style.
Each sponsor can use the main design and concept of the campaign, to make the invitation in their own branding style.
The day of the event, there are some fotographers, who receive your shoes to donate and make a photo of them, so then you can find your contribution in the website.
After the photo shooting, there are people, who get prepared your donation: they put the shoes in a bag, with a cord and also small plastic wing.
The event take place in a big park, with concerts, food and info about the campaign and sponsors. So, after you get your shoes prepared (pic and in a plastic bag with a cord), you just throw them in the air, where is a big cord (like the tradition of hanging shoes). A few weeks after the event, the staff take the shoes down and send them to Afrika.
You can also follow step by step the campaign: videos about the event all around the world, pictures of the shoes, info of the campaign and contribution...