Magische Reiselismus

In a world with two continents divided by an ocean, you'll find Colombia and Germany united by design

School Work

Problem:

Colombia has a bad image in Germany Destination

Idea:

Creating a travel agency, sponsored by the Colombian Embassy, that shows the best side of Colombia, to get the germans interessed.

So, I based the idea on the concept of "Magische Realismus" of the colombian writer and nobel Gabriel García Márquez. This concept means "colombia is a unique place, where magic is possible" and the logo was inspired on the yellow butterflies, which are representing in his book "Hundred Years of Loneliness". Butterflies because they fly free...