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BB / es un grande
School Work with the UPB Team
Brief:
Introducing the new Blackberry Z10, which has a lot of new optimed functions, that make of it a "grown-up" version of the past ones.
Idea:
Blackberry is called "BB", which sounds "bebé" in spanish and means "baby", so we started of that concept and said, that the BB Z10 is a "grown up baby"
My Role:
I collaborate with the conception of the idea, the movie script, the Story Board and art direction.
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